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Kiran Gutha

Passionate Digital Marketer

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Archives for June 2020

SiteGround WordPress Hosting Review 2022 – (Uptime, Speed, Security, Price)

June 30, 2020 by admin 1 Comment

Welcome to Kiran Gutha‘s blog on SiteGround WordPress Hosting Review 2020 – (Uptime, Speed, Security, Price, and Support).

 

Are you looking for a good website hosting service?

I know how difficult it is to choose the best hosting for your website. 

I have tried different hosting services, SiteGround is the one I prefer most of all.

Not surprisingly, we are using it for our sites for years and we have tried all the hosting plans offered. We practically grew up using SiteGround hosting on our sites!

 

SiteGround hosting is one of the finest hosting companies in the world to host your websites. 

 

SiteGround is the best WordPress hosting provider, and in recent years, its popularity has increased among web site developers and administrators, and it has set itself a place among the largest global hosting companies.

 

SiteGround offers optimized hosting plans for WordPress with enhanced servers that allow you to have excellent performance, security at the highest levels, all covered by an excellent support service that responds in a very short time.

 

Not satisfied with your current hosting service and want to transfer your website to SiteGround hosting, you can do it yourself using the free SiteGround Migration plugin or contact the support center for help.

 

In this Siteground hosting review you will learn what are my experiences with Siteground WordPress hosting.

 

SiteGround WordPress Hosting Review 2020

 

SiteGround Hosting – Is it really the best WordPress hosting for your website?

This review will give you a complete overview of the SiteGround hosting services. After reading this SiteGround review, you can decide, whether it is good for you or not?

Let’s jump into it.

 

Introduction To SiteGround Hosting

 

SiteGround Web Hosting Services
SiteGround Web Hosting Services

 

SiteGround is one of the best web hosting services in 2020. SiteGround company was established in 2004 in Bulgaria. Since their establishment, they have made a good name despite intense competition. Almost everyone using SiteGround’s hosting services, whether experts or beginners seem very amazed by their service.

 

Kiran Gutha’s review will give you information on the features they offer, the plans, and everything you need to know before buying.

 

They are on the top shelf to provide support, uptime, speed, etc. and they have an excellent reputation in the web hosting industry. In addition, they have servers in many geographic areas for greater comfort and easy access to their clients.

 

Now the company is registered in the United States, UK, Bulgaria, and Spain and has many data centers around the world.

 

The company has many servers in the United States of America, 3 data centers distributed between Virginia, Chicago, and Council Bluffs, and also it has data centers in London, Amsterdam, Bulgaria, Spain, and Singapore.

 

With a lot of experience in the industry (more than ten years), SiteGround offers different products such as Shared Hosting, Cloud, Dedicated, VPS, and WordPress.

 

They are providing SSD drives in all their plans to speed up services.

 

The technological advances that the company has;

  • SSD drives for hosting servers
  • Supercacher
  • NGINX web server technology
  • HTTP / 2 protocol
  • Linux containers

 

SiteGround + WordPress = ❤

 

Normally, ‘WordPress Hosting’ is a marketing fabrication, while web hosting is always just web hosting. However, at Siteground I can say that the name ‘WordPress hosting’ is justified. Siteground is therefore designated as a preferred hosting provider on WordPress.org.

 

They have all kinds of extra tools for WordPress. So they automatically update everything from WordPress for you, including plugins.

 

In addition, you can contact Siteground support with all questions, so also with questions that have nothing to do with web hosting but are purely about WordPress. The one-click WordPress installation with automatic SSL is another good example.

 

SiteGround Hosting Packages

 

Siteground has 3 hosting packages:

  • StartUp
  • GrowBig
  • GoGeek

 

 Which SiteGround Hosting Package Do You Need?

 

The difference is the number of websites, disk space, and extra features.

If you have one simple business website, the StartUp package is sufficient.

The GrowBig account makes sense if you want to host multiple websites or if you have a website that is important to keep up and running. 

You can then use a staging site (copy of your website) to test new plugins or larger updates of WordPress, plugins, or your theme. 

 

The GoGeek account makes sense if you want to host 10-20 websites, need an even faster server, or need faster support.

 

SiteGround Managed WordPress Hosting
SiteGround Managed WordPress Hosting

 

The Main Differences Between SIteGround Hosting Plans

 

StartUp: StatUp plan is a very basic plan that is currently available at $ 6.99 / month due to a 60% limited time discount. This plan is suitable for an average size blog or a commercial website, as it allows only 10,000 visits per month.

 

Ideal for those who have only one small/medium-sized website and need less than 10 GB of webspace. This package includes the cache service for static content only (this will make your site faster). 

 

If you need to restore one of the security copies you will have to pay an extra price. Alternatively, you can create backup copies yourself using cPanel.

 

When purchasing this plan, please note that you can only host one website on it. The essential characteristics are:

  • HTTP / 2 enabled servers
  • Unlimited emails & DBs
  • 24/7 technical support
  • 10 GB of SSD storage
  • 10k monthly visitors
  • Let’s Encrypt SSL for free
  • Free daily backup
  • Free setup & Transfer
  • Free website builder
  • cPanel & SSH Access
  • Cloudflare Free CDN
  • Unlimited My SQL DB
  • 30 days money-back guarantee

 

GrowBig: As your blog or website grows, it can change to the highest, like the GrowBig package. This plan allows you to host multiple websites. This plan is also suitable when you have multiple websites with average traffic and includes the three-tier SuperCacher technology.

 

This package allows you to host more than one site, with 20 GB of space. You will have the priority for technical support requests, which will be a little faster than the standard support service. 

 

In addition to the caching system for static content, this package also allows you to cache dynamic content. With the GrowBig package, you can restore one of the safety copies saved by SiteGround for free.

 

The plan allows 25,000 visits per month. Generally, this plan is available at $ 24.99, but now due to a 60% discount, you can get it for just $ 9.99. 

 

This plan includes all essential features, including premium ones:

  • Technical support on a priority basis
  • Exclusive SuperCasher technology
  • 20 GB of data storage
  • Good for 25k monthly visitors
  • You can host multiple websites
  • Premium 24/7 technical support
  • Incredibly fast server speed
  • Unlimited MySQL database
  • Free website migration
  • One year of free Wildcard SSL
  • Free app installers
  • Daily backups
  • 30 backup copies

 

GoGeek: If you have money and are looking for high-performance hosting, choose “GoGeek”. This plan is for high traffic websites as it allows 100,000 visits per month.

 

This plan also comes with three-layer SuperCacher technology. According to the company, there are few users on each server who share the resources.

 

In addition to having more space (40 GB) and better performing servers, other advanced features are included in this package. 

 

For example, you can create (and restore) instant backup copies, access Git repositories, and have a staging space where you can keep a copy of your site and modify its code without affecting the live version.

 

This plan usually costs $ 39.99 but is now available at a 60% discount, so the amount becomes $ 14.99. That’s why don’t waste your time just clicking on the link and grab it before it’s too late.

 

This plan includes essential and premium features such as:

  • You can host unlimited websites
  • Free PCU Compliance
  • Stepping option for WordPress and Joomla
  • Unmeasured traffic and database
  • cPanel and SSH
  • Free email accounts
  • 24/7 priority technical support
  • SuperCacher for more speed
  • Free SSL WildCard 1 year
  • 30 backup copies
  • 1-Click Git Repo Creation
  • Free website builder
  • 40 GB of SSD-based web space
  • Free daily backup system
  • 30-day money-back option

 

Geeky preparation tools for Joomla and WordPress that allow you to test your changes before submitting material online.

 

Free PCI Compliance – This certificate guarantees the necessary security standards in the event that your website accepts credit cards and helps maintain a secure environment.

 

SiteGround WordPress Hosting Full Feature List
SiteGround WordPress Hosting Full Feature List

 

What can you expect from the SiteGround hosting packages?

 

SiteGround offers 3 shared hosting packages that typically cover the needs of most users, except if it is a really large site. Note that all packages have the following characteristics in common:

 

  • SiteGround doesn’t limit the traffic your site can receive. But, if you have a lot of visitors (e.g. more than 100 thousand) every month, shared hosting could be limited.
  • Domain registration is free of charge for the first year. 
  • Unlimited databases and email accounts.
  • 30-day money-back guarantee.
  • SSD disks and its own caching system.
  • 24/7 support via phone, chat, and email.

 

SiteGround Prices – How much does SiteGround hosting cost?

 

The following prices refer to SiteGround’s shared hosting packages. It is the most popular hosting service on SiteGround. It also offers additional hosting solutions like dedicated hosting and cloud hosting but these prices are specific to shared hosting packages.

 

SiteGround Shared Hosting Prices
SiteGround Shared Hosting Prices

 

SiteGround Shared Hosting Prices

StartUp GrowBig GoGeek
Sites 1 site unlimited unlimited
Support Phone, email and live chat Phone, email and live chat Phone, email and live chat
Webspace 10 GB 20 GB 40 GB
Database unlimited

Size max. 500MB

unlimited

Size max. 750MB

unlimited

Size max. 1000MB

Subdomains, FTP accounts, email, and bandwidth unlimited unlimited unlimited
Backup

Caching

Staging

30 days

Static Caching

Not included

30 days

Dynamic Caching

Not included

30 days + On request

Dynamic Caching

Included

Price for the first contracted period $ 6.99 / month $ 9.99 / month $ 14.99 / month
Renewal price $ 14.99 / month $ 24.99 / month $ 39.99 / month

 

You can try SiteGround for free for 30 days.

 

The Benefits of SiteGround Hosting

 

Siteground hosting has many advantages, let’s take a look at some main features and benefits of this best hosting service.

 

SiteGround Guarantees 99.9% Uptime 

 

Uptime is very crucial for your website because uptime is the time during which your website is operational or we can say that it is accessible to visitors.

The uptime of your site directly affects visitors.

Therefore, you must host your website in the hosting that provides exceptional server uptime.

 

Linux container technology being used by the company which is known as resource-efficient. They monitor servers more frequently than general monitoring to discover problems before they become serious problems.

 

In addition, another technological advance of the company is the account isolation technique. w \ With this, if one hosting account is affected and is not working due to some problem, such as increased traffic, your account isolation technique will not allow the other account to be affected.

 

SiteGround 99.99% Uptime
SiteGround 99.99% Uptime

 

The uptime offered by SiteGround is 99.99%. In our experience, uptime for any month is 99.99%. The minimum time we experience is 99.97%, which clearly shows that they never disappoint your website. 100% uptime is also feasible using dedicated hosting, but it’s very expensive.

 

Many other companies claim 99.99% uptime, but the point is, did they deliver it? Yes, some companies deliver it, but their hosting plans are expensive, while some companies only focus on claiming instead of delivering.

 

Therefore, our conclusion is that SiteGround offers a good and competitive uptime compared to many other companies. Thumbs up! For the uptime, they are delivering to their customers.

 

Speed Makes The Difference

 

SiteGround pays a lot of attention to the speed of your website.

 

SiteGround Speed

 

The loading speed of your website is another important and very critical factor, as Google has already mentioned that they consider it as a ranking signal. It means your site should load in a matter of a few seconds, a maximum of 2 ~ 3 seconds. Regardless of the hosting plan you use, SiteGround will offer you exceptionally fast and extremely fast server speed.

 

I have a good experience and found them satisfied regarding speed. There are several free speed test tools available on the internet to check the speed of the site, like GTMetrix and Pingdom. I have experienced high speed not only once, but we check it more frequently and find that they are consistent in speed.

 

So the question is what do they do for the higher speed that others don’t. First, they use SSDs even in shared hosting to make the operation run faster compared to traditional disks.

 

Plus, they use the SuperCacher technology that is available with all plans except

Startup. SuperCacher technology consists of three layers; The first layer copies static content like images, scripts, etc. and puts them in RAM, so next time these contents are loaded from RAM, which is very fast compared to loading from server hard drives.

 

The second layer caches query from the database and stores them in RAM as a result of which, if the same query is required again, the results are displayed immediately.

The last one is the dynamic layer that caches the entire pages of your website which is sure to dramatically decrease content loading time.

 

Another technology that they are offering is Cloudflare CDN within the cPanel that is used to cache the contents of your site in the different data centers on the geographical limits.

So that when a visitor approaches your website, they upload content from the data center closest to the user.

 

Cloudflare is the best free service when it comes to optimizing your site at incredible speed. If your primary concern is site speed or experiencing slow speed with other hosting companies, then you should definitely try it.

 

Speed Up Your Site With SiteGround
Speed Up Your Site With SiteGround

 

Key Features That Improves SiteGround Speed

 

  • Fast NGINX servers in the USA, it’s very important, mainly if you have visitors from the USA.
  • All shared website hosting servers have  SSD disks, which makes your website considerably faster (nowadays many providers have this, but Siteground already offered this in 2015, indicating that they are at the forefront of new technologies).
  • HTTP / 2  on all shared and cloud servers, so that the different files of your website are loaded simultaneously instead of one after the other, which also results in a faster website (they also have this from 2015, when it was certainly not standard).
  • A  self-developed SG Optimizer caching plugin to speed up WordPress websites. With its caching capabilities and front-end and image optimization features, it optimizes WordPress site performance so much that you can see speed gains between 20% and 500%, according to SiteGround.
  • Free Cloudflare CDN integration  which loads some files from the fast Cloudflare servers and makes your site faster.
  • According to a May 2020 blog, 40% faster processors: “We will update all processors used to host our clients on the Google Cloud infrastructure. The new N2 CPUs perform roughly 40% faster than the ones we used previously. ”
  • The latest  PHP7  version for even faster websites.

 

SiteGround Free Backup Feature

 

Do you consider website backups to be an important factor? What will you do if your site was hacked or compromised? You must have a backup service to save your content.

 

There are various developers and programmers who create Themes and Plugins to help you achieve the desired functions on your website. But sometimes a plugin or a theme can destroy your website and make it completely inaccessible.

 

To overcome this situation, making a backup will be a lifesaver. For a premium backup service, bloggers/webmasters have to spend $ 5 ~ $ 30 per month. But SiteGround, unlike many other hosts, offers free daily backups for all plans.

 

So that in case of any serious problem, you can easily restore the entire site quickly. They made a copy of their data in a StartUp, but in all the other higher plans they made 30 copies. It means you no longer have to worry about data loss.

 

SiteGround Managed WordPress Hosting

 

Another very attractive offer that can lead customers to SiteGround’s WP Managed Hosting. Please note that this is not offered by the other hosting companies and generally costs more than traditional hosting.

 

So what does managed WordPress hosting mean ??

 

For a newbie, will it take time to know how to properly protect WordPress websites? How to make daily updates and backups? How to maintain speed?

 

The solution is WordPress managed hosting. In this, the company manages all these aspects, such as security, speed, backups, etc. Now you don’t have to worry about a thing, just focus on its contents because everything else becomes the company’s headache.

 

SiteGroud Security Features

 

You need to protect your website because one-day security is the main problem now.

Hackers always look for security holes and every year thousands of websites are hacked by hackers just because people don’t pay much attention to site security.

You can watch the video of how SiteGround secures its websites and blogs. Please take a look at it;

 

For security reasons, the company performs daily backups, monitors to identify security holes, updates, offers plugins, etc.

Accounts are isolated even in shared hosting, that is, if a hosting account is hacked or vulnerable due to some other reason. will not be affected.

 

Every year they add many rules in the firewall to protect WordPress and the other platforms as well. The company’s security team releases many security patches from time to time to ensure adequate security.

 

In addition, its spam prevention system filters all incoming and outgoing emails, as it is very easy to spread the vulnerabilities by email. So in the end, if any vulnerability affects your hosting account after fooling all layers of security (which is almost impossible), then the company provides you with a free installation of daily backups on all plans; In that case, you can easily restore in a matter of a few clicks.

 

SiteGround pays a lot of attention to the security features of your website:

 

  • Technology to prevent hacked sites on the same server from infecting your site
  • Automatic WordPress & plugin updates  (can also be turned off if you don’t want to)
  • Active monitoring of and proactive in case of potential  vulnerabilities
  • Free Let’s Encrypt Wildcard SSL certificates that you installed yourself in a few clicks: these too have many more providers nowadays, but Siteground was one of the first, which indicates that they are leading the way.

 

SiteGround cPanel Features

 

SiteGround created its custom dashboard to manage your web hosting account, believe it or not, its custom dashboard is very easy to use just like cPanel. They are going to get rid of cPanel soon in the future.

 

SiteGround cPanel View
SiteGround cPanel View

 

The cPanel that the company offers is very simple to easily manage in the hosting account. So what is the role of cPanel?

With cPanel, you can manage emails, domains, subdomains, file managers, different statistics, FTP accounts, backup databases, and much more. They made the panel more friendly for easy understanding.

 

Also, you can customize the cPanel. The company is a partner of third-party tools such as Softaculous, SpamExperts, etc. to improve the customer experience. 

 

The company developed some unique tools like automatic updates, SuperCacher, etc. to make services more reliable. Also, you can transfer the website from other hosting to the SiteGround at no cost.

 

SiteGround Servers 

 

SiteGround has servers all over the world. Also in the USA, Canada, UK, Singapore, India, and many other countries. This is important if you have more visitors from these countries to your website.

 

Free Let’s Encrypt SSL Certificates With SiteGround Hosting

 

siteground letsencrypt free ssl certificate
SiteGround Letsencrypt Free SSL Certificate

 

An SSL certificate is now a must. Otherwise, browsers like Chrome indicate that your website is not safe. That deters visitors.

 

With Siteground you get free Let’sEncrypt Wildcard SSL certificates that you have installed yourself in a few clicks.

These also have many more providers nowadays, but Siteground was one of the first, which in turn indicates that they are at the forefront.

 

SiteGround’s Extra Features For GrowBig & GoGeek Plans

 

In these two packages, you’ll get:

  • Multiple domains on the same account
  • SiteGround SuperCacher plugin for a faster website
  • WordPress & Joomla staging that allows you to make a copy of your site to test new plugins for updates before applying them to your live site.

 

No Hidden Fees

Now, in this section of the SiteGround review, I will discuss whether they charge a hidden fee?

 

Well, they are very transparent and show every detail about your plans very clearly. 

When you click on the comparison list or comparative list of plan details, all plans are displayed for which all rates and percentages are very clearly stated. 

 

You can get the information by simply hovering your mouse over any content in the list.

 

In addition, they show in the support section the priorities that are given according to the plan you choose. They also show the uptime of their services throughout the month and year on their website. 

 

So feel free to buy and read the information before choosing a plan.

 

SiteGround 24/7 Support

 

What if something bad happened and you don’t know what to do? So you need support services to solve the problem.

But what if the support team doesn’t respond to you properly or directly?

This will create a more terrible situation; you will lose visitors and income too. So in the case of SiteGround, you don’t need to worry about support.

 

SiteGround Support
SiteGround 24/7 Support

 

Their support team is very active and always available to help you.

Their support team is very informative, trained, and responsive to solve their problems in no time and guide customers as quickly as possible.

Additionally, they maintain their team profiles on the website to create a trustworthy environment.

 

There are three ways to contact them 24 hours a day, 7 days a week through tickets, live chat, and phone.

I have a good experience with them and would like to give 9 out of 10. So when it comes to supporting you don’t have to worry and buy SG hosting without a doubt.

 

No matter what time it is, Siteground is available 24/7 to answer your questions and get a quick answer. This can be done by chat (direct), e-mail (usually within 15 minutes), and telephone.

 

SiteGround Limitations

So, I have shared all the useful features they offer, but wait, there are also some drawbacks, let’s talk about it.

 

Limited Visitors

 

Unlike other hosting companies, SiteGround plans (Shared and WP Managed) are limited to a particular number of visitors per month. The number of visitors varies from plan to plan.

The very basic plan is the StartUp plan that allows 10,000 visitors per month. This is a small number of visitors, but this number of visits is adequate for a very new blog and small websites.

If you are going to start a new blog then it will be a great option to start with SG. So while purchasing the plan, choose it wisely according to your requirements, don’t choose bigger plans.

 

You can purchase the “StartUp” plan for only $ 6.99 per month due to a 60% discount using our exclusive link, while this plan normally costs $ 14.99.

 

Bit Expensive

 

SiteGround is a bit pricey when we compare it based on storage, websites to host and visitors allowed per month. Many other hosting companies offer more storage space like 50GB or 100GB in their basic plans, but SiteGround only offers 10GB.

 

Also, some companies receive unlimited bandwidth at relatively low prices. If price really matters to you then there are plenty of other hosting companies like InMotion (our recommended WordPress hosting)  otherwise SiteGround is a solid option to choose from.

 

Therefore, it is clear that the prices are a bit high, but they are very efficient in delivering speed, uptime, security, and support, which makes them expensive.

 

Limited Storage

 

If we compare the storage space with the other hosting companies, then it is a little less. But storage may not be a problem in case of a descriptive blog/website type.

 

By descriptive nature, we mean that if your blog is mainly based on the content of the text, then the space offered by the company in the “Startup Plan” is sufficient.

 

But it could be a problem if you use it to load more space-consuming software and similar content. So if you are a novice then the StartUp plan is suitable for almost all kinds of websites and when your traffic grows then switch to the higher plan.

 

Why do I recommend SiteGround hosting??

 

Because the type of services they provide compared to the price is remarkable; especially uptime, speed, security, and support services. Also, since WordPress is the most widely used platform, SiteGround offers some unique WordPress related features that come in handy. 

If you are looking for WordPress hosting, then SiteGround is the best hosting for your website.

 

Conclusion

 

If you are looking for web hosting with high speed, uptime, and fast support, buy SiteGround without a doubt. The thing to remember is the package hosting, prices, and limitations.

 

In addition to prices and restrictions, they offer plenty of free features. If you have a website with massive traffic, then SiteGround is the best.

 

In our view, prices are adequate because they are delivering a lot of quality features. So if the price is not important to you, go to SiteGround.

 

Plus, they currently offer a 60% discount on the StartUp plan, so prices are almost the same as other low-cost hosting companies’ plans – just click on this link and get a big discount.

 

Filed Under: Hosting, Reviews Tagged With: SiteGround Hosting Review

What Makes Content Go Viral?

June 29, 2020 by admin Leave a Comment

Welcome to Kiran Gutha‘s blog on What Makes Content Go Viral? Content that gains viral traction broadens your online marketing reach.

What is Viral Marketing?

Viral marketing is the information age’s word of mouth. It involves using digital vehicles such as social media to engage online communities, allowing companies and individuals to reach audiences potentially numbering in the millions.

 

This occurs when a strong, digital message is created and passed along through different online channels. Once the message picks up traction, it’s passed from individual to individual, at blinding speeds.

 

With viral marketing, the message carriers become brand ambassadors and a free source of publicity for content creators. Viral marketing works because it penetrates online communities while incurring little, if any, cost.

 

How Viral Content Helps the Community

Here are some other benefits of creating content likely to go viral:

  • It promotes goodwill.
  • Successful viral content drives a positive reputation and brand recognition.
  • It reaches interested viewers, in turn leading them to your brand.
  • It is the fastest way to build backlinks to your web properties and increase search engine rank.
  • It pays for itself because of the negligible financial investment associated with marketing your message.

 

Qualities of viral marketing campaigns

Here are some of the qualities unique to viral marketing campaigns:

  • Problem-solving: The most effective campaigns include helpful content, aimed at solving customer issues.
  • Branded: Branding a campaign gives it a unique identity. It sets businesses apart from others, improving audience recognition and perception.
  • Promotable: Simple ideas are easy to promote and using them ensures campaigns include content people won’t have difficulty seeing and understanding.
  • Seamless sharing: Content should be multi-platform compatible. The more media it can be added to, the easier it will be for people to share it.
  • Immense utility: Content needs to benefit or excite audiences in some way. If it’s boring, it won’t go viral.
  • Mass potential: Appealing to potential customers outside the target demographic always is a great strategy because it could unlock a previously untapped audience base.

 

Creating a Viral Article

There isn’t a how-to guide for creating vital content. Following these steps, though, should put you in a better position to create content that gains viral traction.

 

  • Make it visual: Items that go viral usually are visually appealing. Even if the majority of your message is text-based, adding videos or photos can make a world of difference. Be careful with image and video selection though. You never want to put your brand in a compromising position.
  • Plan it out: There aren’t reliable ways of predicting whether your content will go viral. What you can control is the clarity of your message. Utilize carefully planned scripts for videos so that your intended message is clearly received by your audience.
  • Know your audience: What do they look for from you? Is it entertainment, information, or even a unique perspective? Figuring out these triggers lets you work them into your message, creating one that’s tailor-made for your audience.

 

Viral Content Taking the World by Storm

Social feeds across the country were loaded with videos and photos of participants, from celebrities to CEOs and almost anyone in between, taking the ALS Ice Bucket Challenge.

The Ice Bucket Challenge focused attention on the ALS Association, an organization that raises awareness of and funds for research into amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.

The Ice Bucket Challenge was a successful example of viral content for reasons that can be applied to viral marketing in general:

  • The goal was clearly identified: The objective of the challenge was simple and clear. Participants could go online to donate to the ALS Association, pour a bucket of ice water over their heads, or both. Simplicity is key to viral content.
  • It was fun and easy: Laughter brings people together, so funny, engaging videos will help keep your audience entertained. Humor breaks down the barrier people have with organizations and allow them to connect on a personal level.
  • It had urgency and immediacy: There was a 24-hour window for participants to complete the ALS Ice Bucket Challenge. Giving your audience a deadline makes it more of a priority, creating a greater sense of urgency. Content with higher priority to the audience spurs people to take action (whether that’s completing a task, or sharing the information).  

Success is directly linked with the ability to captivate audiences and their ever-dwindling attention spans. Viral marketing has direct ties to audience emotion, and the better you stir up those sentiments, the quicker your message will get passed along.

 

Related Articles From Kiran Gutha’s Blog

Consumer Reviews Can Make Or Break Online Business

Social Media Sales Funnel For Marketing

Digital Marketing Strategies For Entrepreneurs

Maximize The Marketing Channels For Business Success

How To Master Social Media For Business

Getting Creative With Your Social Media Strategy

What is a Blog – The Ultimate Guide

Inbound Marketing To Increase Online Visibility

Filed Under: Content Marketing Tagged With: Viral Content

Consumer Reviews Can Make or Break an Online Business

June 11, 2020 by admin 1 Comment

Welcome to Kiran Gutha‘s blog on Consumer Reviews Can Make or Break an Online Business. Positive online word-of-mouth reputation helps in searches and bringing in new customers.

 

Consumer Reviews

As more consumers use the Internet to research and make purchases, positive reviews are proving important for businesses looking to get ahead. Reviews that are perceived as genuine by consumers can inspire trust and entice sales. Negative reviews muddy the waters, making consumers think twice.

 

BrightLocal study confirms what many businesses already know: reviews matter. That study found 70% of respondents felt positive reviews made business more trustworthy. About 60% said positive reviews made them more likely to patronize a business.

 

Online Reviews Matter

Search engines tend to pay a little more attention to online reviews than many realize. Google may not use reviews directly in its organic search algorithm, but they do factor into rankings for three other types of Google-based searches:

  • Mobile Searches
  • Local Carousel
  • Map Searches

A study conducted by Digital Marketing Works found a rather “strong correlation” between reviews on a business and its ranking in regard to the Carousel position. Essentially, this Google feature tends to pull in the “best” businesses first, giving them more exposure in the process.

Google’s increased emphasis on reviews is also evidenced in its encouragement of Google+ users to review local businesses.

The result is a greater need for SEO pros to adapt to become more ratings inclusive. Onsite reviews can be important, but small businesses in particular are finding reviews on independent sites such as Yelp, CitySearch and Amazon are also crucial.

Businesses are warned to steer clear of fake reviews. Google and third-party sites are cracking down on fake reviews by wiping all reviews off accounts, essentially forcing a business to start over.

 

Tips For Getting Legitimate Reviews

Garnering positive reviews online involves a soft approach that blends science, art, and good old-fashioned business sense. Here are 12 tips to make it happen:

  • Examine Google – Do a Google search to determine what review sites it’s using for the industry in question. The map pins that pop up for a local region can help tell this.
  • Put service first – Businesses won’t get glowing reviews if they don’t deliver great service. Make that the priority for the business itself and for reviews.
  • Don’t pay for reviews – This includes giveaways, social media freebies and making it easy for consumers to review on in-store computers.
  • Don’t ask for Yelp reviews – This site prohibits businesses from doing so. Instead, just post a Yelp sign to hint at the possibility.
  • Display reviews – Show off the glowing ones by posting them inside a business. This could plant the seed for more.
  • Use a soft-sell approach – Make suggestions for customers to review by putting up review logos inside a business.
  • Don’t push a particular site – It’s best to have reviews spread across a number of sites.
  • Use HTML to help – For reviews posted on a business’s website, it’s helpful to use schema markup to help Google identify the type of content.
  • Manage reviews – Keeping up with online reputation is important. Use tools like Google Alert to do so.
  • Make connections with customers – Use email, social media, and other tools to create a community of customers and pay attention to their ideas.
  • Don’t go overboard – Shoot for reasonable numbers, such as one or two reviews every three months. This allows for a more natural accumulation over time.

Word-of-mouth advertising is powerful in both the online and offline arenas. Build a powerful online reputation by earning positive reviews with great customer service and then by gently encouraging positive praise.

Learn to harness the power of positive reviews and online reputation plus other marketing skills with Kiran Gutha. Consult me now.!

Filed Under: Reputation Management Tagged With: Reputation Management

Smart Social Media Tips For The Business Owners

June 6, 2020 by admin Leave a Comment

Welcome to Kiran Gutha‘s blog on Smart Social Media Tips for the Business Owner. Social media marketing can be overwhelming but there are tips for simplifying your experience and allowing your business to fully benefit. First of all, you need to develop a strategy. As with any campaign, you also need to measure your success.

 

What Businesses Should Consider in Developing a Social Media Strategy

In creating a social media strategy, you need to analyze the process, develop infrastructure, and deliberately choose your relationships.

A well-developed process will further include stages of identifying goals, planning, testing the plan, and measuring results.

Although you may be tempted to leap forward as soon as possible, you need an infrastructure that is stable and likely to achieve results.

Make sure the right people are engaged in the right assignments and that the day-to-day plan is feasible.

There is always the push to gain more Facebook “friends” or LinkedIn contacts but the quality of your relationships can be more important than the quantity.

Key players are those people who will multiply your efforts by spreading your message or enhancing your credibility in the right social network.

 

Social Media Success Metrics

Many companies plan to increase their social media budgets in 2020. The tough part is how to measure social media’s impact.

The most standard measurement for a company is the ROI value or Return on Investment.

However, those who wish to analyze a social media campaign must adapt that measurement to include “inner-returns.”

For instance, the first figure in determining a blog’s success is the overall traffic.

More specific measures are traffic quality, the most popular posts, and the organizations that repeatedly visit.

The quality of traffic can be judged by factoring in the bounce rate (the number of times someone hits on a page and immediately leaves) and the average time spent on a page (for those who stayed and read a post.).

The most popular posts can help the business hone in on the audience’s interests or decide whether or not the target audience is being reached.

Knowing which organizations visit a blog can provide information about the audience’s demographic and may lead to networking opportunities.

 

How Cisco Embraced Social Media and Reaped the Benefits

Networking giant Cisco made a huge move forward by using social media in its launch of a new router.

In previous launches, the company would fly in executives and press members, distribute press releases, email customers and run ads in newspapers and magazines.

This time, Cisco traded airline and gasoline expenses for a stage with big-screen monitors that created a virtual environment.

The company also created a 3-D game that allowed 20,000 engineers to learn new information while “playing” for the top score prize of $10,000.

Overall, 9,000 people attended the launch, 90 times more than in the past. The event generated three times as many press articles and Cisco won the Leading Lights award for Best Marketing.

As the Cisco example makes clear, social media campaigns can not only target the natural desire for play but also have significant potential for businesses.

Pursuing a social media certificate or enrolling in online marketing courses could help you develop a focused approach for your business in these rapidly changing times.

Our social media training will teach you the strategies for promotion, brand reputation management, and performance in the market.

The program is well suited for marketing professionals, public relations, corporate marketing departments as well as customer service employees, managers, executives, and entrepreneurs.

 

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Filed Under: Social Media Tagged With: Social Media

Customize Your Social Media Sales Funnel For Marketing Efforts

June 5, 2020 by admin 1 Comment

Welcome to Kiran Gutha‘s blog on Managing Your Social Media Sales Funnel to Customize Marketing Efforts. Potential customers through social media marketing often begin early in the sales process and must be nurtured.

The World of Social Marketing

In the world of social marketing, it is considered best practice and an essential business element for companies to develop and consistently maintain a social media sales funnel.

Companies often rely on social marketing to interact with their prospective clients. To ensure these interactions both spark interest and, most importantly, convert leads into sales, a social media funnel is a valuable tool to customize social marketing efforts and track, test, and optimize its elements over time.

The Social Media Funnel 

A social media funnel is just that, a funnel. This funnel is developed and designed to represent the step-by-step path companies want prospective customers to follow from the social media channels to actually purchasing a product.

The social media sales funnel consists of a variety of social media tools and channels that guide a prospect through the following engagement levels: brand awareness, customer engagement, and converting leads to sales.

To begin the funnel development process, companies should make the following determinations that will serve as building blocks.   

  • Identify the target audience
  • Decide the best ways to reach these customers
  • Establish the company’s overall goals
  • Determine the best way to measure these goals  

To build a social media sales funnel, companies must outline the channels that can produce the highest probability of sales.

Then, companies must prioritize these channels by their overall function and the probability of aiding customers through the path from general product awareness to product purchase, while ensuring the channels remain relevant to the company business goals.

Some examples of the most prominent channels companies use in their social media funnel include email marketing, ads, landing pages, YouTube, Pinterest, Facebook, SEO, and Twitter. 

Test And Measure The Channels

Next, as the channels are defined, companies must determine the performance metric that is required at each stage of the funnel to ensure its success.

These are often developed based on industry benchmark standards and by evaluating the overall success within the competitive environment. Some examples of metrics that can be applied to each stage of the funnel are: 

  • Brand awareness: Overall ad impressions, YouTube video views
  • Engagement: Facebook comments and likes, email open rates
  • Sales: Landing page conversion rates, SEO revenue 

Finally, once the funnel is formulated and key performance metrics are in place, the next essential steps to success are to track overall marketing results, test the tools and tactics, and strategically optimize on a consistent basis.

Maintaining a flexible funnel is an essential tactic for ensuring your company can successfully adjust to both the actions and behaviors of the target audience and continue to pursue and experience positive results. 

Social Media Sales Funnel Best Practices 

Developing a social media sales funnel can be an involved process and the following are five best practice suggestions to create and use the social media funnel to effectively convert prospects into customers. 

Understand How Channels Relate

Having a better understanding of how each social marketing channel relates to the path down the funnel and how each channel is currently adding leads will provide more insight into the tactics that companies can use to continue guiding customers down the funnel and the time that should be expected for the overall conversion process. 

Easy Conversion Path

Companies must work to continually optimize their social media sales funnel and make it easier for prospects to follow the path.

Make it easy as possible for visitors such as those coming through Facebook to convert into buyers.

Tracking, testing, and optimizing are essential to turning social media traffic into real customers. 

Look for Soft Leads

Due to the nature of the social media environment, potential customers often enter the sales funnel very early in the overall buying process.

While they may not be prepared to quickly convert to a buying customer, companies need to offer them the opportunity to become soft leads, meaning they are interested but not ready to become a customer.

By capturing information from these leads, such as an email address, companies can increase the potential of converting these leads into buyers as they move through the sales funnel. 

Social Media Leads are Different

Social media leads can require special treatment. Because they are entering the sales funnel early, they may require a higher level of nurturing to get them through the funnel to conversion.

Through a carefully defined strategy and unique content, companies can help prospects overcome objections and answer questions as they migrate through the decision-making process and move closer to becoming a real customer.  

Track and Measure Marketing Efforts

By monitoring and continuously measuring your marketing results, you can easily understand where customers are in the sales funnel and determine the most efficient and cost-effective way to successfully turn them into social media sales conversions.

Google Analytics is one option for tracking social media and other channels. It can show conversions through social media, and also, where prospective customers dropped out of the process. 

Developing and refining a social media funnel can take advantage of the reach of social media and direct potential customers from initial brand awareness through the sales process to making a purchase.

Related Articles From Kiran Gutha’s Blog

Digital Marketing Strategies For Entrepreneurs

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How To Master Social Media For Business

Getting Creative With Your Social Media Strategy

What is a Blog – The Ultimate Guide

Inbound Marketing To Increase Online Visibility

Top Affiliate Marketer Best Practices

What Is Your Content Strategy?

 

 

 

Filed Under: Social Media Tagged With: Social Media

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