Welcome to Kiran Gutha‘s blog on Smart Social Media Tips for the Business Owner. Social media marketing can be overwhelming but there are tips for simplifying your experience and allowing your business to fully benefit. First of all, you need to develop a strategy. As with any campaign, you also need to measure your success.
What Businesses Should Consider in Developing a Social Media Strategy
In creating a social media strategy, you need to analyze the process, develop infrastructure, and deliberately choose your relationships.
A well-developed process will further include stages of identifying goals, planning, testing the plan, and measuring results.
Although you may be tempted to leap forward as soon as possible, you need an infrastructure that is stable and likely to achieve results.
Make sure the right people are engaged in the right assignments and that the day-to-day plan is feasible.
There is always the push to gain more Facebook “friends” or LinkedIn contacts but the quality of your relationships can be more important than the quantity.
Key players are those people who will multiply your efforts by spreading your message or enhancing your credibility in the right social network.
Social Media Success Metrics
Many companies plan to increase their social media budgets in 2020. The tough part is how to measure social media’s impact.
The most standard measurement for a company is the ROI value or Return on Investment.
However, those who wish to analyze a social media campaign must adapt that measurement to include “inner-returns.”
For instance, the first figure in determining a blog’s success is the overall traffic.
More specific measures are traffic quality, the most popular posts, and the organizations that repeatedly visit.
The quality of traffic can be judged by factoring in the bounce rate (the number of times someone hits on a page and immediately leaves) and the average time spent on a page (for those who stayed and read a post.).
The most popular posts can help the business hone in on the audience’s interests or decide whether or not the target audience is being reached.
Knowing which organizations visit a blog can provide information about the audience’s demographic and may lead to networking opportunities.
How Cisco Embraced Social Media and Reaped the Benefits
Networking giant Cisco made a huge move forward by using social media in its launch of a new router.
In previous launches, the company would fly in executives and press members, distribute press releases, email customers and run ads in newspapers and magazines.
This time, Cisco traded airline and gasoline expenses for a stage with big-screen monitors that created a virtual environment.
The company also created a 3-D game that allowed 20,000 engineers to learn new information while “playing” for the top score prize of $10,000.
Overall, 9,000 people attended the launch, 90 times more than in the past. The event generated three times as many press articles and Cisco won the Leading Lights award for Best Marketing.
As the Cisco example makes clear, social media campaigns can not only target the natural desire for play but also have significant potential for businesses.
Pursuing a social media certificate or enrolling in online marketing courses could help you develop a focused approach for your business in these rapidly changing times.
Our social media training will teach you the strategies for promotion, brand reputation management, and performance in the market.
The program is well suited for marketing professionals, public relations, corporate marketing departments as well as customer service employees, managers, executives, and entrepreneurs.
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