Welcome to Kiran Gutha‘s guide on How to Master Social Media for Business. Businesses need to know their customers, their likes, dislikes, and where they live online.
Table of Contents
Social Media For Businesses
Social Media is critical for business. According to Social Media Examiner, 92% of marketers said social media was crucial for the success of their businesses.
Those figures show an increase from the previous study when 86% of marketers thought social media was a necessity. In order to market to your target demographic, though, you must understand the clientele.
The Buyer Persona
Knowing your target audience’s likes, dislikes, and wishes is essential for successful marketing campaigns.
According to the Buyer Persona Manifesto, a buyer persona is “an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”
A buyer persona is a blueprint for your perfect customer.
When it comes to social media for businesses, brands need clearly defined buyer personas, so they can effectively market to their niche.
Reasons buyer personas help everyone involved in marketing include:
- Buyer personas paint a picture of the desires of your potential customers.
- They improve the content, so you’re even more efficient at creating future marketing campaigns.
- They give you more insight into customer’s actions, which helps you successfully tweak your campaigns.
Tools for Identifying Buyer Personas
Identifying buyer personas is only half the battle. Once personas are discovered they need to be organized and examined in a way that can translate into a marketing campaign.
Social media for businesses relies heavily on organizing findings of consumers to structure advertisement platforms. Here are some popular tools for categorizing information related to buyer personas:
- Hubspot.com/make-my-persona: Powered by HubSpot, this tool creates a buyer persona document after completion of a step-by-step guide program.
- UpCloseandPersona.com: Developed by B2B marketing strategist Ardath Albee, it’s a free buyer persona tool that includes an array of different tips and information.
Buyer Personas in Action
The Four Seasons is a hotel and resort company. It noticed third-party sites such as Priceline were making a lot of money on discounted room prices, including some from their own properties.
To combat this, Four Seasons came up with a mobile app designed to interact with current and future customers. The app allowed them to look at and book different locations, thus creating buyer personas reflecting customers’ individual preferences.
Engagement and Social Media
The lines separating traditional and social media are blurring. Smaller businesses are becoming more aggressive as they ask customers for feedback on social media platforms.
Social media challenges are becoming more popular as well, with companies asking customers to complete tasks, usually with discounts as incentives.
Dedicating a page on the business website featuring customer engagement is an effective way to get your customers talking about their experience with your company and brand.
Handling a Social Media Crisis
It’s bound to happen. Someone might post something offensive, or a post might be misconstrued as offensive.
Seconds matter in the digital age, so a plan of action should already be established for dealing with social media issues to keep them from becoming catastrophes.
Brand reputation is everything for businesses today. Once that’s tarnished it’s damaged forever. Take a look at these tips for dealing with social media misunderstandings:
- Take responsibility: It’s always better to be proactive than reactive. Hear the customer out, let them explain their issue and if you made a mistake, admit it, and take ownership of it. It’s the first step to rebuilding customer trust.
- Respond and clarify in a timely manner: Response time is critical when things go wrong in social media. Notifying someone that a response is on the way if the issue can’t be addressed immediately, is a good damage control method.
- Consider the best platforms: Use the appropriate platform for communication with customers. Twitter is great for customer service because concerns can be addressed quickly and succinctly.
More User Engagement
Calls-to-action is necessary to get feedback and interaction from your audience. Exploring targeted ads that monitor what consumers are clicking on is also a reliable technique for finding out what keeps your customers interested.
Another technique gaining popularity is incorporating more video into your marketing campaigns. The more engaging the content can be, the more likely people will not only pay attention to it but pass it on to someone else they know.
Social media for business is a powerful tool but don’t overcomplicate it. Look at what successful engagement pages are doing and mirror those practices.
Consumer engagement will go up and you’ll reach your target audience as you create the tailored content they’re looking for.
Learn digital marketing from a real-world experienced instructor with real-world success Kiran Gutha. 100% online programs for individuals, as well as professional, advanced professional programs in Internet Marketing, Social Media Marketing are available. Contact me now with your requirement.!
Related Articles From Kiran Gutha